Industrial Design Magazine

Industrial Design Magazine featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Whirlpool Wheel Hub

Whirlpool

Whirlpool is a wheel hub designed to cool brake discs. The spokes have a propeller-like shape inspired by aircraft propellers. During braking, friction between the brake pads and the brake disc raises the temperature sharply, and the high heat shortens the life of the disc. The form of Whirlpool collects the air around the wheel and guides it toward the center of the brake disc. The airflow cools the disc while the vehicle is moving. The hub is made of titanium alloy and is produced by casting and CNC machining.

Whirlpool Wheel Hub by WEIWEI ZHANG was highlighted as an innovative representation of industrial design by the A' Design Award & Competition. Whirlpool Wheel Hub received the Bronze A' Design Award in Vehicle Parts, Auto Accessories and Care Products Design in 2023. The A' Vehicle Parts, Auto Accessories and Care Products Design Award is an international, jury-voted, fair and ethical design competition that celebrates exceptional design of car seat covers, GPS systems, roof racks, floor mats, steering wheel covers, car audio, dash cams, air fresheners and more.

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